The real estate industry has evolved in numerous ways over the last couple of decades. Like every other field, the internet and mobile devices have taken the market by storm. Buyers can unprecedentedly access property information required to make buying or selling decisions. Some agents assume that since the majority of clients hunt for homes online, it has somehow become the client’s obligation to find information rather than theirs’. So that pleads the question, are certified buyers representative still necessary? In such scenarios, buyer representatives should provide their clients with enough value in order to maintain their purpose in the market.

Adding value to your services as a buyer’s representative is a nice concept, but how would you do that? What kinds of practical steps can you take to make your services seem like it is worth more to the client than any other agents’? In the long run, loyalty to the client is priceless. It’s worth going the extra mile to help them achieve their goals as it’s akin to investing in your future. If you are willing to invest a little extra time and effort, there are plenty of economical ways to make your client feel special and to stand out as a buyer’s representative.

Here is a condensed list of the essential values that should be provided by qualified buyer’s representatives to their clients

  • Be a counsellor and a supporter during the entire home buying process – don’t leave your clients on their own wondering what is happening.
  • Take time to know the buyer’s needs and desires as well as what is their main motivation for buying a house.
  • Inform buyers on current market conditions.
  • Find means to attain as many of the buyer’s objectives as possible when dealing with the marketplace and/or specific financial constraints.
  • Explore homes in the area and classify them by active listings to help make recommendations after cross-referencing buyer’s requirements (i.e. Which homes are located in areas that have retained value, have decent school districts, have lower taxed areas, have easy work commutes, etc?.)
  • Help buyers achieve their lifestyle requirements with a different convention of features than originally expected (this is particularly useful when dealing with financial limitations).
  • Aid buyers in narrowing their search until they have identified their top picks.
  • Handle the ins and outs of the negotiation process including the preparation of all necessary forms when making a proposal and/or counterproposal.
  • Provide oversight and follow up for any inspections considered essential.
  • Guide buyers on how to handle any repairs needed on the property.
  • Be present at closing to ensure that all the buyer’s interests are secure.
  • If your client is buying their first home, help them settle in properly in their new house through a first time home buyer’s checklist.

In today’s market of “tough vending,‿ clients are looking for the value you are can provide as a real estate agent. Clients appreciate it when you go out of your way to provide them with a useful morsel which may be apprises about what’s happening in your industry, articles about a topic that might interest your clients or some free tips or suggestions. They will be a lot more likely to hire your services later and/or again if they see that you are willing to share some of your expertise for the sake of good will.