In the last decade or so, the real estate industry has reached its saturation; and as a result grown complacent. Although, there still are a lot of great agents in the market, an environment of mediocrity has settled in as the standard. People usually typecast the real estate profession as property-pushers and untrustworthy salesmen who can’t deliver enough value to their clients.
Due to the easy availability of information as well as different advertising platforms on the internet, sellers now have access to most listing websites and can advertise their properties without the help of a professional. Unfortunately, the value of real estate professionals has been degraded to the point where disclosing the profession at times even results in disapproving response; resulting in a smirk or a nod from other party. Prejudice creeps in and it is automatically assumed that you would start trying to sell them something shamelessly right then and there. The industry has been begging for a revolution, a revolution that is taking shape through real estate designations.
Similar to any other profession, the salvation of the real estate industry lies in specialization. Each agent needs to carve out space rather than trying to jump into every niche or grab any piece of work that comes their way. Real estate designations are the cornerstone to turning the tables. Acquiring real estate designations will help agents become more proficient in delivering value to their clients, something the millennials are eagerly searching for. However, to properly counter the negative image of the real estate industry we must first understand it to combat the stigmas associated with our industry. Here are top 5 ways to do just that.
5 Ways to Combat Real Estate Career Stigma
Delivering More Value Through Specialization:
Specialists exist because they can deliver more value to their clients than a general practitioner. Specialization helps individuals stand out from the crowd with the knowledge, experience and strategies required to excel in a particular field. In the Real Estate Industry it’s better being an expert of a particular domain, like being an area specialist or specializing in luxury property, and carving a niche for yourself rather than trying to do everything that comes your way. Therefore, the invention of real estate designations has been a focal point in specialization. Let’s be honest, introducing yourself as specialist of something sounds a lot better than just being just another real estate agent. This is exactly why real estate designations are trending exponentially nowadays.
Engaging Real Estate Consumers Through Creative Marketing:
Marketing has changed a lot in last couple of decades. Now consumers are in full control of the buying process. They expect to find anything and everything online. They want to take a look at the property, its interior, the neighborhood and its amenities before the agent actually shows them the house in person. Unfortunately, the real estate industry is still largely following old marketing models and needs to change its approach. Real Estate Agents MUST have a good online presence and make sure their listings as well as their websites are being found when people are looking for them. Real estate designations help acquire such traits. Marketing needs to have an element of creativity to stand out, attract and engage potential clients.
Delight Your Customers By Delivering Outstanding Results:
Value of service has been diminishing in the real estate industry for a while now. In this age of information, there is no need for an agent who only provides information that a buyer or seller can acquire via Zillow. However, agents are still needed; but only the agents who are knowledgeable and are experts in their field are now sought after by clients. These agents offer huge value to clients by patiently working with them, guiding them through the process of buying, selling or investing, negotiating on their behalf and giving their 110% in getting the best deal possible for clients. The reason for such high quality of delivery is that these agents have real estate designations. In order to combat typecasting of real estate professionals, it’s crucial agents continuously make an effort to add more value to their services and make buying or selling a pleasant experience for the clients.
Engaging Real Estate Consumers Through Video Marketing:
The average attention span of human beings is 8 seconds. Therefore, careful consideration must be made in the way information is portrayed to grab the viewer’s’ attention. Millennials, who have grown up on internet love videos and they represent a huge segment of the real estate target audience. Whether you want to promote yourself, your team, brokerage or properties on behalf of your clients, video marketing is the way to go. A properly planned video can generate quality leads for you, help you sell properties faster and provide more exposure to your business in the market.
Branding at an Individual Level:
It’s no longer good enough to be associated with a top-notch brokerage in the real estate market. Every industry goes through thick and thin and for real estate, only the professionals who have put in the effort to build a brand fare well when things are going poorly. Agents need to become specialists rather than general practitioners and promote themselves as experts. The current trend dictates that an agent must acquire real estate designations. Past clients should be kept engaged and appreciated as those very clients will give you more business opportunities, either through buying or selling property or referring someone to you.
Arduous efforts are required to become an expert in any industry, but ultimately it does payoff. There are different accredited bodies that offer help in acquiring well-reputed real estate designations for different domains in the real estate industry. For instance, Designation Hub offers 20 different real estate designations to help not just agents but also their assistants in adapting, evolving and combating the challenges of the real estate market.