As a real estate agent, you rely on leads. They are how you get the bulk of your business and to achieve the numbers of transactions you want in a year, knowing how to generate real estate leads is important. If the business has been slow, or your old lead generation methods are not working well, you may have to make some changes.

Here are few basic ways through which you can generate leads:

1. Professional Website

These days, one of the best ways to generate real estate seller leads is through your website. When people are looking to sell their home, they may go to Google or Bing and search for realtors in their area. If they come across your website, and it is well-designed and showcases your skills, they may contact you. This is an excellent way to be there when people are actually searching for agent services and generate leads.

2. Social Media Marketing

If you are looking for a trendy option, another method for developing leads for people interested in selling their homes is through social media. Consider setting up a Facebook page or a Twitter account. Start making friends and sharing interesting information on your sites. If the information is interesting enough, your friends may share it with other friends, and then, who knows? A lead may come your way.

 

3. In-Person Events

Another way that you can generate real estate seller leads is through in-person events. This may consist of local street fairs, carnivals and other similar events where you can set up a booth and socialize with people in your area. Those who are considering selling a home get the opportunity to see who you are and talk to you in person. While the Internet is a great tool for finding leads, don’t discount in-person events. Face-to-face contact can still be vital. In-person events are a great way to network yourself with both potential home buyers and sellers.

 

4. Professional Networking

Many real estate agents do not realize that they can develop leads by professionally networking themselves. Going to open houses, conventions, classes and seminars, and talking to other agents at these events, is an excellent way to develop a rapport with new agents. And believe it or not, these agents may have clients looking to sell a home or buy a home in an area that they are not familiar with or when they have personal events happening in their lives that prevent them from helping the client. In these cases, they may refer the lead your way, simply because you networked with them.

 

5. Referrals

After you sell someone’s home or sell them a home, the chances are you won’t be talking to them very often. But a great real estate agent will continue to send them flyers and useful information to stay in touch. This is because you may be able to get referrals out of these people and you want to stay fresh in their mind. If they have friends or family members looking to sell a home, and they had a great experience with you, they may send their friend or family member your way.

 

6. Expired For-Sale-By-Owner Listings

When a homeowner lists their home for sale by themselves, they often ask realtors not to contact them about listing their home. They have decided to go this route for a reason. However, once they have taken the home off of the market, you can see if the home sold or not. If it did not, you might want to follow up with the owner. Many owners pull their home because they think there just wasn’t enough interest in their home, when in reality, a realtor could get it sold. Contacting the owners of expired for-sale-by-owner homes may result in real estate seller leads for you.

 

7. Co-Branded Marketing

The last way you can generate real estate seller leads is to do a little co-branded marketing. Team up with professionals in the area that offer services that would appeal to someone buying or selling a home. This may include local stagers, lenders, moving companies, self-storage facilities or furniture stores. When you have a client that needs one of these services, you will refer them to the business you are teaming up with. Likewise, when they have someone that needs your services, they will refer them your way. Your businesses are not in direct competition with each other, but compliment each other, which is why this method can be lucrative for both of you.


To sell a house, you need to first find a seller. Finding these leads for real estate agents can be challenging, as real estate is a competitive market. But utilizing multiple techniques can help you find an array of leads and earn a great living as a real estate agent.

  • Anna Leo

    Thanks for sharing the information. I will utilize these to generate the leads. I have tried several ways for lead generation. I was happy when I approached zurple, relpro and real estate pipeline. I got good response and genuine leads from Real Estate Pipeline.

    • Shahla Jalali

      Thanks for the feedback Anna, building a strong pipeline and generating leads should always be a priority. It’s great that you found a few avenues that work well for your lead generation. I am also a big fan of online lead generation, as a lot of potential for local markets exists online. We’re putting together the top 5 ways to generate leads online, you should look out for that article as well!