Cleaning, decluttering and depersonalizing are just the tip of the iceberg when it comes to properly staging your house for sale. Although all these steps are very important, the process of staging remains incomplete without showcasing. Showcasing is paying attention to details like highlighting the positive aspects of your house and minimizing less attractive features. After all, it’s in the first few minutes that a buyer will determine whether they can live there or not. Showcasing helps not just present the strengths and visual appeal of your house but also promotes the lifestyle that comes with it. It’s about managing the way a buyer would see your house.
“Strategically staged homes with an enhanced visual appeal receive approximately 350% of return on investment when their home is sold.”
As a professional home stager, your job isn’t to just sell the house, but to sell the features that the house has to offer. It’s about creating an amazing experience for the buyer from the minute they step into the home to when they are convinced that this is the right house for them.
The Showcasing Process
Step # 1 – Enhancing Visual Appeal
So, what should be your first step in showcasing your house? Well, it’s organizing. You have to take into account what resources you have at your disposal and strategically use them. In the case of showcasing, it’s enhancing its visual appeal by using accessories. The following are some accessories that you can use to improve the way your house looks:
- Fruits and flowers
- Wall art
Another thing you can do is use mirrors in conjunction with other accessories to create powerful focal points in the room. Mirrors can be a great addition to any room because they add light, shine, interest and balance overall to the environment. They can be used to make focal points more prominent and draw the viewer’s eyes to them. If done right, the combination will leave a great impression on homebuyers.
Step #2 – Creating Balance
The biggest challenge a professional stager faces is that there is no hard and fast rule for staging. Each room presents a unique scenario because of its shape and appearance. The rule of thumb is to create a balance in the room with furniture and accessories. Too much and it will present a cluttered, cramped look. Too little and it won’t have much effect. Your house overall should give a harmonized feeling if you use accessories in moderation. To do that, you will need to ensure the size, scale, color, and lighting elements of the furnishings are in direct proportion to each other and that one dominant element isn’t overpowering the room.
You can do this by positioning the heaviest piece in the room, let’s say a sofa. The sofa would then act as an anchor around which you can strategically place accessories or artwork.
Here are a few rooms shapes and guidelines that showcase them in a positive way:
When you need to stage a large room there are a few things to consider. To stage a large room well, you will need to keep accessories and furniture proportionate to the size of the room. Large furniture scales down the size of the room visually. Secondly, you can hang a series of smaller-sized printed art on the walls. Note that the art should not be small, but a series of smaller art.
A room without a window can be a major turnoff for buyers. To overcome this major architectural monotony, we can use three-dimensional pictures of landscapes, windows with views or doors to trick the eye. This will lead to a pleasant visual effect.
Rooms that do not have a direct source of sunlight appear dark and dull and sometimes suffocated. We can use art and accessories to brighten up the room. A good bright picture portraying sunlight is always a good idea.
Step #3 – Creating Visual Flow
For your house to make a great impression on visitors, it needs to provide a nice visual experience and flow on the whole. That can only happen if every room of your house is in harmony with other rooms. The things in the house like furniture, might have been arranged to serve the needs of the current family, but might not work for potential buyers. There it’s important to create consistency in the rooms and between rooms using repeating shapes, colors, textures, patterns, and furniture. For example, the accessories and items in the house should complement the overall color theme of the house. This will help provide a better experience when buyers are visiting your house and move from one room to another.
Step# 4 – Presenting Your House
After decluttering, depersonalizing and adjusting the embellishments, the house is all set to present. Now you can proceed to take the pictures which highlight the very best features of your house or make a virtual tour video to use for the listing. It might be a good idea to invest in services of a professional photographer to take photos of the house. After all, it’s important that your property sells quickly and for more money once you put it on the market.
Staging a house for sale can be a daunting task, but I hope that the tips that we have shared will help you in staging your or your client’s house. The most important thing to remember is that the better you display the property, the more money it will yield. If you have any great showcasing tips and tricks up your sleeve, do let us know!