Every agent loves the taste of winning. There is a special feeling of satisfaction in getting compensated for your hard efforts as well as getting recognized for how good you are at what you do. Recognition comes in many forms, this can include when your clients refer you to their friends, when your brokerage appreciates you for your good work, when you get listed as one of the top producing agents at some level. An important lesson to learn about success is that there are no shortcuts.
Concept of Micro-Specialization:
According to Malcolm Gladwell, author of the book Outliers, approximately 10,000 hours of deliberate practice and feedback at something can turn you into an expert. 10,000 hours on average! Not practicing a little bit of this and a little bit of that, but picking a niche and mastering it. Like elite violinists who spend more than 10,000 hours in bettering their skills even before they reach the age of twenty.
Micro-specialization is a concept which sadly, is abandoned by the majority of real estate agents. Mastering a skill enables you to be independent of self-marketing because your clients will do it for you. That is why the top-producing agents in market are where they are; they found out exactly what they wanted to do and mastered it. In the real estate industry, specializations in a niche market can be acquired through real estate designations.
Genius is 1% talent & 99% hard work‿
Hard-work + Specialization = Success
Whether you are new in the real estate market or a seasoned veteran, to stay ahead of the competition and to make a mark in your zip code, your city or your state, you have to continuously polish yourself and differentiate yourself from other agents. Real estate is not an easy industry. To survive, you will need to put in a lot of hard work and differentiate yourself so you can stand out from the crowd. Nowadays, acquiring the edge in your field can be achieved by doing a real estate designation. If you deal with buyers more frequently, you need to become a master in that area of expertise. If you represent sellers, perfect your selling process, sharpen your negotiation skills and your marketing strategy. Similarly, there is a real estate designation for every niche. The industry demands specialists, especially in niche real estate areas, only then do individuals who serve as specialists can achieve the lifestyle and the business goals they set out for themselves.
Designation Hub offers more than 16 real estate designations for real estate agents, and has launched a line for real estate assistants as well, which aims to help agents become more successful through providing knowledge as well as tools and workouts which can help you generate more business. As a specialist, you can deliver more value to your clients through your services and grow your client base. This in essence is the way to dominant in the real estate industry.