Open house for a residence is similar to an open house at school. Buying a home is one of the biggest investments a buyer will make, and you need to be sure you are presenting the home to the best of your ability.
Here are three reasons open house is important:
Reason # 1
When a real estate agent has a home for sale, buyers want to know as much about the property as possible. An agent that can discuss the property of interest as if it is their’s, provides value to the buyer’s experience. One reason an open house is important is exposure. You can tell a potential buyer about all of the details and features of a home, but they need to visit and look around before they make their final decision. An open house gives real estate agents the chance to show a home to more than one potential buyer. The more buyers attend an open house, the chances of a potential buyer purchasing the house increases.
Reason # 2
While buyers are attending an open house, they have a chance to take advantage of checking out the neighborhood. You can use features of the neighborhood to help you sell the home. Potential buyers not only have a chance to scope the neighborhood, they have a general public view of its surroundings. Some buyers are interested in schools, transportation, and churches in the area while other buyers want to know more about the closest outlet malls and restaurants. Use the factors the buyers are looking for to your advantage.
Reason # 3
Planning is essential for organizing an open house. An exceptional real estate agent has a plan for showing a home. Try to relate to the buyer as much as possible. Planning is an essential part of an open house because it is the blueprint for attracting the buyer and getting them to purchase a home. Your plan should reflect how you intend to react with potential buyers, key focal points about the home, and how you will seal the deal.
What Happens During Open House?
When it’s time for the open house, you’re dressed and ready to take on the day and potential buyers. On the day of open house, you need to arrive at least two hours early to ensure you are pleased with the home’s appearance, if not, you have time to make a few changes. You won’t be cleaning or fixing up the home on the day of an open house because it should have been done prior to open house.
When guests arrive, greet them as they walk in. Take the guests from one room to the next in home, describing the benefits and best features of the room. Buyers will have questions, so be prepared to answer them more than once.
When you have shown the house, buyers may want to ask other questions in private, so prepare yourself to answer specific questions about the home. Before the buyers leave, make sure they have your card and a brochure that showcases the home and provides specific information about the home and its surroundings.
Tips for a Successful Open House
1. Make an Excellent First Impression
An open house is not solely about the real estate agent, but the home itself. While your appearance should be neat, clean, and professional, the house you are showing should project the same. The exterior of the home should have curb appeal. The lawn should be tidy and it wouldn’t hurt to add a fresh coat of paint to the home. You can add a mailbox and other accessories to make the home inviting.
2. Keep It Clean and Simple
The inside of the home needs to be clean and free of fragrances and odors. Keep in mind some buyers may have allergies and the slightest scent of Febreze, Glade or other air fresheners can have a negative effect on the buyer. You may or may not choose to add furniture, but if you do, make sure you don’t overdo with decorating.
3. Remove Personal Belongings
Don’t make the open house awkward for buyers. Remove medication from cabinets, family photos, and other items that can cause the buyer to think twice about making an offer on the home.
4. Don’t Bring Pets
You may adore pets, but you never know if buyers share a mutual feeling. Pets should not be seen or heard during an open house. If removing pets is not an option, they should be kept in a room or space that doesn’t receive much traffic.
5. Spread the Word
Buyers need to know about an open house in order to attend. Post information about the open house on Craigslist and sites that are similar, the local newspaper, and social media platforms, such as Facebook. You can hand out flyers. Sending emails and handing out flyers are another way you can spread the word about an open house.
6. Marketing Material
Don’t let buyers leave empty-handed. Provide brochures and similar items to buyers as they enter the home or before they leave. Brochures are perfect because they provide beneficial facts about the home as well as photos.
An open house may seem intimidating at first, but following these tips and advice will help you get through until you are comfortable customizing the way you do things. It’s all in a day’s work.